What You Can Expect from This Book Let’s start with what you won’t get: lists of technical to-dos, like “print business cards” and “open a separate business bank account.” While there’s no question those are important tasks to help get a business off the ground, checking those items off a list isn’t necessarily going to help you build a business you love and that loves you back. Instead, what you WILL find is exercises and questions to ask yourself to make sure the heart of your business reflects what you really want it to. This is about answering the deeper questions around your business, like why you want it in the first place - because the more clear you are in your answers to those questions, the more satisfied you’ll most likely be with what you eventually build. I wrote this book for you if you don’t have a business yet, but you want to get started, and you’re intrigued by the idea of having a business you love and that loves you back. This is for you if you want to start your business on the right foot. It’s also for you if you’re a business owner or entrepreneur who has “lost that lovin’ feelin’” for your current business, and you want to get it back.